Monday, January 19, 2009

Papa John's: Desperate or brilliant?

Here's the text of an email I got from my brother. Papa John's either knows their customers extremely well, or has completely run out of promotional ideas:
This is funny. I got this in a pizza order confirmation. Give that special someone pizza for Valentine's day! What an awesome gift idea!

-----Original Message-----
From: []
Sent: Sunday, January 18, 2009 6:56 PM
To: xxx@yyy.zzz
Subject: Your Online Order has been Processed 55555555 / Delivery

Dear xxxxxxxx,

Thank you for placing your Papa John's pizza order via our Online Ordering service. Please find below, details of your order:

Give the Gift of Pizza this Valentine's Day!
Remember someone special with a Papa John's Gift Card. Available at participating restaurants. To order gift cards online, click the following URL or paste it into the address field in your browser.

Online Order Number: [55555555]
Order Type: [Delivery]
Delivery Time: [Approximately 30-40 minutes]

Papa John's Store #zzz

Total including tax = [$23.37]
Method of Payment = [Visa]

Thank you for choosing to order online with Papa John's pizza.

If you have any questions regarding your order, please call your local restaurant at (636)922-7272 and reference order number 55555555.

In the event that the restaurant has a question about your order, or requires confirmation before your order is prepared, we will attempt to contact you by telephone. If we are unable to reach you by telephone, you will receive an e-mail notification from a Papa John's Online Support Representative.

If you would like to speak with an Online Support Representative please contact us at 1-877-547-7272 and refer to Order #55555555.

Papa John's Online

2007 Papa John's International, Inc. All Rights Reserved.

**This email was sent to: xxx@yyy.zzz

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Tuesday, January 06, 2009

Announced at Macworld: The MacBook Wheel [Video]