Tuesday, June 13, 2006

"Transparent" art and advertising

Boing Boing had a post yesterday about transparent signs, but I found their links to two other similar projects much more interesting. The first is a Flickr set consisting of "transparent" computer screens. The displays are set with a desktop wallpaper that mimics the background, making the windows and icons appear to hover in mid-air. The second involves an advertising campaign by the Swiss arm of Amnesty International setting acts of human rights abuse against backdrops of the city itself. Striking.

The technique is somewhat obvious, with a photograph of the background taken at an appropriate viewing angle. When viewed at that same angle, it creates a seamless transition between the photo and the environment surrounding it. The transparent signs are a variation on that theme, blending a semi-transparent overlay of the background behind a street sign on the sign itself.

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