Sunday, April 01, 2007

Engadget's real interview with fake Steve Jobs

Engadget's got a great interview with "El Jobso." They get all the scoop, from how Apple deals with leakers to the science behind their pricing scheme:

When I returned to Apple we figured out how to overprice correctly. About 50% more than the reasonable price is about what people are wiling to pay to get a product that makes them cooler than everyone else. So now instedad of over-overpricing, we're just overpricing. And as our results indicate, it's working.

Happy April Fool's Day!

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