Jeep's ink-jet-like waterfall [Video]

Check out Jeep's particularly creative application of ink-jet technologies for advertising at auto shows.

From Digg:

Jeep uses this waterfall for its displays. According to the waterfall's builder, the system works like an ink-jet printer, with 3,000 valves organizing the droplets via computer program into visible logos and other messages, which appear as the droplets descend 24-feet into a trough.

Link (via Digg)